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学生啦:课时作业(六)Unit2 SectionⅢlExtended readingProject阅读理解When I worked as a global media coordinator (for the United Nations severalyears ago,I organized biweekly conference calls,during which I would ask my colleagues aroundthe world to provide information by particular deadlines.My colleagues almost always respondedwith a yes.But all too often,the deadlines came and went without the requested material.Finally,my South African boss had to explain what would never have occurred to me:In many cultures,itis rude to say no.So some people would say yes to anything I asked,regardless of whether theyhad any intention of delivering.If communicating internally at the UN was challenging,interacting with the outside worldwas much harder.How would we reach people in places where newspapers and televisions are stillnot widely available?How could we generate media coverage there?Communicating globallymay require changing the way you interview senior communication professionals in 31 countriesabout how they help clients modify their messages and strategies for particular cultures.I havefound that some of the biggest factors to consider when communicating in a new culture involveemotion,context and social expectations.As an example of emotional differences,if I were to do a media interview in the US andbecame visibly angry at a reporter's question,I would be seen as unstable.By contrast,in theMiddle East,when people are talking about a heated issue,they tend to display powerfulfeelings-those who stay cool and calm while discussing such a problem may be viewed asAnother big cultural difference revolves around the level of "context"provided in aconversation.As an American,I am what is known as a low-context communicator whocommunicates information in a direct manner that relies mainly on words rather than contextualelements such as tones and body language),so if I want something done,I say so frankly.Inhigh-context cultures,as in Asia,people may do the opposite.You have to pick up on bodylanguage,tones,and other contextual cues to realize that your colleague who just said yes to youhas actually communicated that she does not agree to your plan.1.How did the author probably feel about those colleagues according to Paragraph 1?A.Confused and upset.B.Ashamed and guilty.C.Satisfied and delighted.D.Doubtful and angry.2.What is often expected in the Middle East when people discuss heated issues?A.Mild body language.B.Remarkable criticism.C.Emotional responses.D.Confident evaluation.3.What can we infer from the colleague mentioned in the last paragraph?



